Often when I witness personal training sessions, I see personal trainer’s push clients so far and so hard they look like they’ve been hit by a freight train. This mentality is prevalent in numerous media sources and programs. One only has to watch fat loss reality television…
As a personal trainer, do you have a USP? Do you even think it’s important to have a USP? I remember, back in the day, when I first started working as a personal trainer, I thought it was better to be a ‘jack of all…